Forum Celebrates 40 Years with New Brand Reveal

New identity reflects the firm’s trusted legacy, multifamily expertise, and a more open expression of its next chapter.

As Forum marks its 40th anniversary, the firm is reintroducing itself as simply Forum and unveiling a new brand identity that reflects both the legacy that built it and the future it is designed to support.

Founded in 1986, Forum has earned the trust of clients and partners through decades of experience designing the places where people live, learn, age, and connect. With deep expertise in multifamily and related sectors including senior living, student housing, and hospitality, the firm has evolved into a multidisciplinary practice spanning architecture, interior design, and procurement.

Now entering its fifth decade, Forum’s rebrand introduces a more open, refined, and contemporary identity – one that better reflects the breadth of the firm’s services, the diversity of its work, and its continued growth across markets and regions.

“This new identity is a clearer expression of who Forum is today,” said Andrew Roark, AIA, Principal. “It honors the trust we’ve built over 40 years while reflecting a firm that has grown in perspective, capability, and reach.”

The new visual system retains a strong architectural sensibility while introducing greater openness, balance, and movement. That openness is intentional: it reflects a firm that remains grounded in its expertise while embracing continued diversification in service offerings, project types, and geography.

“For us, this is about alignment,” said Jeff Suchan, AIA, Principal. “Our work has expanded, our collaboration has deepened, and our brand should reflect that evolution in a way that feels thoughtful, confident, and enduring.”

The rebrand includes a new logo, visual identity, and website, all designed to better express the firm’s focus on intentional design and long-term partnership.

“At the center of this next chapter is the same commitment that has always guided us: creating environments that support how people live,” said Kathryn Trentley, RID, IIDA, NCIDQ, Principal. “The new brand gives us a more human-centered and forward-looking way to express that commitment.”

Forty years in, Forum’s message is both familiar and forward-looking: Same vision. New perspective.

Design for intentional living.